The story
so far…

Jeremy Marmur

Bagels may be big in America, but follow the trail of breadcrumbs back far enough and it’ll lead you to the Jewish bakeries of 17th century Poland. I’ve binged on bagels since I was a boy and they’ve always reminded me of my grandfather. He was a holocaust survivor who somehow carried his sense of humour all the way to Australia after the war. He lived seriously, ate seriously and loved seriously. My Zaida took everything seriously – except himself.

Schmucks Bagels is my way of reminding myself to do the same. I asked hospitality mavens Tommy Collins to figure out the best way to create & fill bagels with freshness and serve them smiling (food and fun is their shtick). After countless sleepless nights and more quality control than probably necessary, our little group of Melbourne Schmucks has finally introduced the city to seriously, schmick bagels – and taught it how to swear in Yiddish, Zaida would be proud


Jeremy Marmur


Jeremy Marmur

The Face + Founder

Structured, organised and disciplined with a cracking head of hair and a well-pressed suit, Jeremy is never far away with a bagel-box in hand. He’s the Harvey Specter of bagels. He also dabbles in real estate, but that’s just part of his grand plan to find the perfect plot on which to build a house made of bagels. 

Ben Avramides

Managing Director

Born from generations of restaurateurs and publicans, hospitality runs through Ben’s veins. His food pilgrimage has taken him from Australia to the UK, where he worked in hatted restaurants and even enjoyed a stint calling Yotam Ottolenghi boss. Back on home soil in Melbourne, he co-founded leading event company Tommy Collins before dedicating himself to the holey roll and all things Schmucks.

Tommy McIntosh

Mr Collins

Tommy cut his teeth behind the bar, but after taking out numerous cocktail awards throughout the UK, he found his happy place hosting. From cafes throughout Melbourne, to the Polo, Melbourne Fashion Festivals and top secret private and corporate dinners, Tommy is most at home as host and co-founder of Tommy Collins. He loves the “hospitality game” and after years of practice, he sure know how to play.

Simon ‘Shlompie’ Winfield

Executive Bagelist

Shlompie doesn’t just love food, he loves the process of creation behind it. He’s all about quality produce and fresh ingredients. His hospitality career started on the floor, in cafes, restaurants and bars, but he soon realized he’s most comfortable in the kitchen. Shlompie understands the art of creating a good menu and perfected the Schmucks bagel. But best of all, there’s a sense of humour where the ego usually is in his kind.

Our Ingredients

Seasonal, local and really, really ridiculously good-looking

We approach the ingredients of our bagels with respect, the same way we have done throughout our cafes and restaurants over the last decade. We love knowing the name of the guy that cuts the grass that the free range, cows, pigs and chickens feed on. Our food is fast, but that’s only because we’ve spent years preparing and building relationships with the right suppliers. A lot has gone into creating Schmucks Bagels in the right way and ingredients are one of few things we take very, very seriously.

Our Promise

Simple done exceptionally

It’s a simple promise, ingrained in our kitchen with its innovative approach to bagel filling, executed with modern techniques and some unusual ideas. Schmucks started with a love for eating and continued thanks to inspirational producers. We work closely with our favourite local suppliers to promote and maintain a sustainable and ethical approach to food. We don’t cut corners or compromise, making sure our promise is delivered in every bagel.

Want to work with us?

Good idea – we’re good to work with.

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